Ford launched a dramatic
wedding dress effort to restore Lincoln's status as one of the world's
wedding dress great luxury brands
wedding dress Wednesday when it announced
wedding dress it would mothball its
wedding dress underperforming
Mercury brand.
The Dearborn automaker will now devote
wedding dress unprecedented
wedding dress resources to expanding
wedding dress Lincoln's lineup with
wedding dress new models, style
wedding dress and
wedding dress technology.
Despite posting a $2.1-billion
wedding dress profit in the
wedding dress first quarter of this year,
wedding dress Ford followed in the
wedding dress footsteps of rivals who've
wedding dress eliminated weak brands to concentrate
wedding dress on prestigious luxury nameplates and strengthen the entire company.
Ford
wedding dress wedding dress will
wedding dress now use resources that
wedding dress would have
wedding dress gone to
Mercury to expand Lincoln's lineup
wedding dress of luxury models
wedding dress with
wedding dress seven
wedding dress new or significantly reworked vehicles in the
wedding dress wedding dress next four years, including the brand's
wedding dress first premium compact.
Ford announced Mercury's demise while
wedding dress revealing that
wedding dress its U.S. sales were up 30.3% so far this
wedding dress year -- making Ford the top performer among major automakers.
It's
wedding dress time for
wedding dress wedding dress Lincoln to stand and deliver.
Let's face it:
wedding dress If Ford hadn't announced it was closing
wedding dress Mercury, nobody might have noticed the brand's departure. It's been decades since
Mercury was anything
wedding dress more than a
wedding dress way to spread
Lincoln dealers'
wedding dress overhead over more cars.
Lincoln hasn't set the world on fire either, but it lives
wedding dress to fight
wedding dress another
wedding dress day.
Lincoln and Mercury haven't
wedding dress wedding dress contributed much to Ford's success this year. Ford-brand
wedding dress sales
wedding dress have surged 33.8% -- 178,057
wedding dress vehicles -- through May. Lincoln and
wedding dress Mercury
wedding dress are up
wedding dress 8,189
wedding dress wedding dress sales,
wedding dress about 11.5%.
Lincoln and
wedding dress wedding dress Mercury
wedding dress accounted
wedding dress for a total of just 175,146 sales in 2009.
wedding dress wedding dress Chevrolet sold
wedding dress wedding dress nearly
wedding dress wedding dress that
wedding dress wedding dress many vehicles
wedding dress last month.
The money and talent Ford
wedding dress would previously
wedding dress have
wedding dress spent
wedding dress freshening Mercury's modest model line will now be dedicated to turning Lincoln into a
wedding dress serious competitor
wedding dress for the likes of Cadillac and Lexus, Ford
wedding dress wedding dress president of the Americas Mark Fields
wedding dress said as
wedding dress he announced Mercury's demise Wednesday.
